500+ Home Services Businesses Served

WE FILL HOME SERVICE CALENDARS WITH QUALIFIED APPOINTMENTS. FAST.

We generate qualified appointments through high-converting Meta video ads in 30 days or less, backed by a money-back guarantee.

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Trusted by Home Service Businesses Nationwide
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What We Do

FOUR ENGINES.
ALL REVENUE.

We don't just run ads. We build a full lead-to-booked-job system with paid media, AI follow-up, and human appointment setters working in lockstep.

META ADS

Hyper-targeted Facebook & Instagram campaigns built for home construction. We handle creative, audience, budget, and optimization so you get booked jobs, not just clicks.

  • Geo-targeted to your service area
  • Custom creative & ad copy
  • A/B tested landing pages
  • Weekly performance reports
Learn More →

LOCAL SERVICE ADS

Show up at the top of Google when homeowners search for builders in your area. Google Guaranteed badge included. You only pay per lead, not per click.

  • Google Guaranteed setup
  • Profile optimization
  • Review generation strategy
  • Lead dispute management
Learn More →

AI CRM FOLLOW-UP

iMessage Enabled

Our AI automation responds to every lead in under 60 seconds via iMessage, SMS, and email. It qualifies, nurtures, and books appointments 24/7, without a single hire.

  • Instant lead response (< 60 sec)
  • iMessage, SMS & email sequences
  • Automated appointment booking
  • Reactivation of dead leads
Learn More →

APPOINTMENT SETTER

Limited | First 10 Spots

A dedicated human appointment setter who calls, messages, and manages your lead pipeline inside the CRM. AI + human power working together.

  • Manual outbound calls to every lead
  • iMessage, SMS & email follow-up
  • CRM pipeline management
  • Human-powered lead qualification
Learn More →
347%
Avg. ROI on Ad Spend
<60s
Avg. Lead Response Time
3.2x
More Booked Jobs
$0
New Hires Needed

How It Works

THREE STEPS TO A
FULL JOB CALENDAR

We don't just run ads. We build the entire system, from the creative that hooks homeowners, to the AI that books them on your calendar.

01

WE PRODUCE THE ADS

Our team films and produces high-converting video ads designed specifically for home construction. No stock footage. No templates. Real creative that stops the scroll and gets homeowners to raise their hand.

02

WE BUILD YOUR AI SALES REP

We set up an AI-powered appointment setter that lives inside your CRM. It responds to every lead in seconds via text and email, qualifying them, answering questions, and booking appointments on your calendar 24/7.

03

WE LAUNCH & GROW

Your ads go live on proven channels: Meta and Local Service Ads. We manage everything, optimize weekly, and scale what's working. You just show up to pre-qualified appointments with homeowners ready to build.

AI-Powered Follow-Up

YOUR BEST
CLOSER NEVER
SLEEPS

Every missed call and slow reply is a lost job. Our AI CRM responds to new leads in seconds via iMessage, SMS, and email. Day, night, weekends, holidays.

It texts via iMessage, the blue bubble your leads actually trust and open. It qualifies. It books. And it never asks for PTO.

Powered by iMessage · Blue Bubbles · Rich Media
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JM
Hey, I saw your ad about custom home builds in Draper. What's the process look like?
2:34 PM
AI
Hey! Thanks for reaching out. We'd love to help with your custom build. Quick question, do you already have a lot or are you still looking? I can get you on our calendar for a free consultation this week.
2:34 PM · Auto-reply via iMessage
JM
We have a lot in Draper. Looking to start this summer.
2:36 PM
AI
Perfect! Draper is one of our favorite areas to build in. I've got openings Thursday at 10am or Friday at 2pm for a walkthrough with our team. Which works better for you?
2:36 PM · Auto-reply
JM
Thursday at 10 works great.
2:37 PM
AI
You're booked! ✅ Thursday at 10am. I just sent a confirmation to your email with the details. Looking forward to it!
2:37 PM · Auto-reply

See the Work

AD CREATIVE EXAMPLES

High-converting video ads and static creative, produced by our team, built to book jobs.

★ = Typically best performing

Founder-Led Ad #1
Founder-Led Ad #2
Founder-Led Ad #3
Creator-Led Ad #1
Creator-Led Ad #2
Creator-Led Ad #3
Offer-Led Ad #1
Offer-Led Ad #2
Offer-Led Ad #3
J&J Painting static ad
Noble House static ad
SWS Windows static ad
VAP Construction static ad
Ruck static ad
Saarman static ad
Rapid Restoration static ad
Garage Envy static ad
Green Property Advisors static ad

META ADS Included

Hyper-targeted Facebook & Instagram campaigns for home construction.

META LEAD FORMS

We lead with Meta's native lead forms. They convert higher, load instantly, and auto-fill contact info so prospects submit in seconds without leaving the app.

  • Custom lead form build with qualifying questions
  • Auto-fill for frictionless submissions
  • Direct CRM integration for instant lead capture
  • Landing pages deployed if lead quality needs tightening

AD CREATIVE & PRODUCTION

We produce scroll-stopping video and image ads designed specifically for home service businesses. We also work with creative you supply: jobsite footage, photos, and behind-the-scenes content.

  • Professional video ad editing & production
  • Client-supplied video & photo integration
  • Static image ad design (before/after, lifestyle)
  • Custom ad copywriting for each audience
  • Ongoing creative refresh every 4 to 6 weeks

AUDIENCE TARGETING

We build and refine audiences that reach homeowners actively looking for contractors in your service area.

  • Geo-targeted to your exact service area
  • Interest & behavior-based audience building
  • Lookalike audiences from your best customers
  • Retargeting for warm leads who didn't convert

OPTIMIZATION & REPORTING

We don't "set it and forget it." Every campaign is actively managed and optimized weekly for maximum ROI.

  • Weekly campaign optimization & bid management
  • Bi-weekly performance calls with your team
  • Real-time dashboard access to your metrics
  • Monthly performance reports with actionable insights
📊
Included in your $1,500/mo plan. Meta Ads management, creative production, landing pages, and optimization, all handled by our team so you can focus on building.
See Ad Creative Examples

LOCAL SERVICE ADS Included

Google Guaranteed placement at the top of search. Pay per lead, not per click.

GOOGLE GUARANTEED SETUP

We handle the entire Google Guaranteed application and verification process so you earn the trust badge that puts you above traditional search ads.

  • Full Google Guaranteed application management
  • Background check & license verification coordination
  • Insurance documentation submission
  • Badge activation & profile launch

PROFILE OPTIMIZATION

Your LSA profile is your storefront on Google. We optimize every element to maximize your visibility and lead quality.

  • Service category & area optimization
  • Business hours & availability management
  • Photo & portfolio optimization
  • Job type targeting & bid strategy

REVIEW GENERATION

Reviews are the #1 ranking factor for LSAs. We build a system that consistently generates 5-star reviews from your happy customers.

  • Automated review request sequences
  • Post-job follow-up system via SMS & email
  • Review monitoring & response management
  • Negative review mitigation strategy

LEAD MANAGEMENT

Not every lead is a good lead. We help you manage, dispute, and optimize your LSA leads for maximum ROI.

  • Lead quality monitoring & scoring
  • Invalid lead dispute filing & follow-up
  • Budget pacing & bid optimization
  • Weekly LSA performance reporting
🏆
Included in your $1,500/mo plan. LSA management, Google Guaranteed setup, review generation, and lead dispute management, all handled by our team. Note: Google's per-lead costs are billed separately by Google.
Google LSA search results Google LSA dashboard

AI CRM FOLLOW-UP Included

AI-powered iMessage, SMS & email follow-up that qualifies and books, 24/7.

INSTANT LEAD RESPONSE

Speed-to-lead wins jobs. Our AI responds to every new lead within seconds via iMessage, SMS, and email. Day, night, weekends, and holidays.

  • Sub-60-second response to every new lead
  • iMessage delivery with blue bubbles & rich media
  • Automatic SMS fallback for non-Apple devices
  • Automated email follow-up sequences
  • 24/7/365 coverage, no missed leads

LEAD QUALIFICATION

Not every lead is ready to build. Our AI asks the right questions to qualify leads before they hit your calendar.

  • Automated qualification questionnaires
  • Budget & timeline screening
  • Project type & scope identification
  • Hot lead flagging & priority routing

APPOINTMENT BOOKING

Qualified leads get booked directly onto your calendar. No phone tag, no back and forth. Just pre-qualified appointments.

  • Automated calendar booking via AI
  • Confirmation & reminder sequences
  • No-show follow-up & rebooking
  • Calendar sync with your existing tools

DEAD LEAD REACTIVATION

Your database is full of old leads who went cold. Our AI wakes them up and brings them back into your pipeline.

  • Automated reactivation campaigns
  • Seasonal & trigger-based outreach
  • Long-term nurture sequences
  • Re-engagement tracking & reporting
🤖
Included in your $1,500/mo plan. Full AI CRM setup, automation management, lead qualification, appointment booking, and dead lead reactivation, all included. Your AI sales rep works 24/7 so you don't have to.
AI CRM dashboard

APPOINTMENT SETTER Add-On

A dedicated human who calls, messages, and manages your pipeline. AI + human power.

OUTBOUND CALLING

Your setter calls every lead personally with warm intros, objection handling, and appointment booking with a human touch AI can't replicate.

  • Manual calls to every new lead
  • Warm follow-up on missed calls
  • Objection handling & rapport building
  • Voicemail drops with callback tracking

MESSAGING & FOLLOW-UP

Beyond calls, your setter messages leads via iMessage, SMS, and email to keep your pipeline warm and moving.

  • Personalized iMessage & SMS outreach
  • Multi-touch follow-up sequences
  • Email coordination with AI sequences
  • Speed-to-lead on new inquiries

CRM PIPELINE MANAGEMENT

Your setter lives in the CRM, updating statuses, tagging leads, and making sure nothing falls through the cracks.

  • Lead status updates & tagging
  • Pipeline stage management
  • Notes & context for your sales team
  • Dead lead re-engagement campaigns

AI + HUMAN SYNERGY

Your setter works alongside our AI. AI handles the instant response and qualification, your setter closes with the human touch.

  • AI qualifies, human closes
  • Handoff triggers for hot leads
  • Coordinated outreach scheduling
  • Performance reporting & optimization
🧑‍💼
+$500/mo per Appointment Setter per account. A dedicated human resource working your pipeline alongside AI. Limited to the first 10 accounts at this price, then pricing increases.

Common Questions

FREQUENTLY ASKED
QUESTIONS

Everything you need to know about working with Scroll.

How much should I budget for Meta Ads spend?

We recommend a minimum of $1,500 to $3,000/month in Meta Ads spend for most home builders and contractors. This is paid directly to Meta, not to us. The sweet spot depends on your market size, competition, and growth goals. We'll help you find the right budget during your onboarding call.

How much should I budget for Local Service Ads?

LSA budgets work differently than Meta. Google sets your budget based on total weekly spend, not daily. We recommend at least $100/day ($700/week) to start. LSA will try to spend your full weekly budget every week as long as demand is there. If you set your budget to unlimited and your profile is fully optimized (reviews, photos, engagement, pickup rate, etc.), you can essentially own your local market. We'll help you find the right starting budget and scale from there.

How long until I start seeing leads?

Most clients see their first leads within 7 to 14 days of campaign launch. The AI follow-up system is live from day one, so every lead gets an instant response. Full pipeline momentum typically builds over 60 to 90 days as we optimize targeting, creative, and follow-up sequences.

What's included in the $1,500/month?

Everything you need to run a full lead generation system: Meta Ads campaign management, ad creative production, landing page creation & optimization, AI-powered CRM follow-up (SMS + email), automated appointment booking, bi-weekly strategy calls, and performance reporting. The only additional cost is your ad spend (paid directly to Meta) and LSA setup and management.

Do I need to provide my own creative or content?

We can provide everything in this service. However, we will ask you to film scripts that we write for you and send us the raw footage. We also welcome any photography, brand materials, or other content you may have already created. The more authentic material we have from your business, the better your ads will perform.

Is there a long-term contract?

No long-term contracts. We work on a month-to-month basis after the initial setup. We're confident in our results. If we're not filling your pipeline, you're free to walk away. That said, most clients stay because the system keeps getting better over time as we optimize and learn from your data.

How does the AI follow-up actually work?

When a lead comes in from your ads, our AI instantly sends a personalized iMessage (or SMS for non-Apple devices) and email, usually within 60 seconds. iMessage means your message shows up as a blue bubble with rich media, not a spammy green text. It carries on a natural conversation, asks qualifying questions (budget, timeline, project type), and books qualified leads directly onto your calendar. It works 24/7, including nights, weekends, and holidays. You get notified when an appointment is booked.

What types of businesses do you work with?

We specialize exclusively in home builders, general contractors, and home service businesses: remodelers, custom home builders, roofers, HVAC, plumbing, electrical, and similar trades. Our entire system is built around the home construction customer journey, so every ad, landing page, and AI conversation is tuned for your industry.

Simple Pricing

ONE PLAN.
EVERYTHING INCLUDED.

No tiers. No upsells. One price that covers ads, AI, and management. Everything you need to fill your pipeline.

All-Inclusive
$ 1,500 /mo
+ $1,000 one-time setup fee
Appointment Setter: +$500/mo per setter (first 10 spots only)

Meta Ads + Video Creative + CRM Automation + LSA Setup. Everything to get your pipeline built and keep it running.

Setup Includes

  • Professional ad filming & creative production
  • Full CRM + AI automation build & configuration
  • Meta Ads account setup & campaign launch
  • Landing page creation & optimization
  • Local Service Ads setup & management
  • AI follow-up sequences (iMessage, SMS + email)
  • Appointment booking automation

Monthly Includes

  • Full Meta Ads management & optimization
  • Bi-weekly strategy & performance calls
  • CRM + AI automation management & tuning
  • Ad creative refresh & A/B testing
  • Lead performance reporting & analytics
  • Priority support & pipeline monitoring
Get Started

Ready to Grow?

STOP LOSING LEADS.
START BOOKING JOBS.

Ready to fill your calendar with qualified appointments? Get started today or book a call with our team.

Get Started Book a Call →

No contracts. No hidden fees. Just results.

Let's Talk

BOOK A FREE STRATEGY CALL

Pick a time that works for you. We'll walk through your current pipeline, ad spend, and follow-up process, and show you exactly how we can help.