500+ Home Services Businesses Served

WE FILL HOME SERVICE CALENDARS WITH QUALIFIED APPOINTMENTS. FAST.

We generate qualified appointments through high-converting Meta video ads in 30 days or less, backed by a money-back guarantee.

Trusted by Home Service Businesses Nationwide
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YOU'RE "KINDA" BUSY...

Most home service and construction companies are running on referrals, word of mouth, and hope. That works until it doesn't, and when the pipeline dries up there's no lever to pull.

The contractors growing consistently aren't better at their trade. They have a system. Ads running. Leads responding in seconds. Appointments booking automatically. A pipeline that refills itself.

FOUR ENGINES.
ALL REVENUE.

We don't just run ads. We build a full lead-to-booked-job system with video creative, paid media, automated follow-up, and human appointment setters working in lockstep.

VIDEO CREATIVE

We film and produce high-converting video ads designed specifically for home service and construction. No stock footage. No templates. Real jobsite footage that stops the scroll and gets homeowners to raise their hand.

  • Founder-led, creator-led & offer-led formats
  • On-site video shoots with our production team
  • Static ad creative & graphics included
  • Fresh creative tested and rotated monthly
Learn More →

PAID ADS

Meta, Google search, and Google Guaranteed Local Service Ads, all running together. Homeowners find you at the top of search and in their feed, wherever they're already looking.

  • Meta (Facebook & Instagram) campaigns
  • Google Guaranteed Local Service Ads
  • Geo-targeted to your service area
  • Weekly optimization & performance reporting
Learn More →

AUTOMATED CRM FOLLOW-UP

iMessage Enabled

Every lead gets an instant response within 60 seconds via iMessage, SMS, and email. Automated sequences qualify, nurture, and book appointments 24/7. Missed calls get an automatic text-back so no lead ever goes cold.

  • Instant lead response under 60 seconds
  • Missed call text-back automation
  • iMessage, SMS & email nurture sequences
  • Automated appointment booking & reminders
  • Dead lead reactivation campaigns
Learn More →
$500/mo Add-On

APPOINTMENT SETTER

A dedicated human appointment setter who calls, messages, and manages your lead pipeline inside the CRM. Automation + human power working together.

  • Manual outbound calls to every lead
  • iMessage, SMS & email follow-up
  • CRM pipeline management
  • Human-powered lead qualification
Learn More →

"I'VE TRIED FACEBOOK ADS BEFORE.
IT FAILED MISERABLY."

What most agencies do
  • Send you a lead and stop there
  • No follow-up system. You call back hours later
  • Use stock footage or client-supplied content
  • No feedback to Facebook's algorithm. Bad leads keep coming
  • No LSA, no reactivation, no CRM integration
What Scroll does differently
  • Automated response to every lead in under 60 seconds
  • 24/7/365 coverage including nights, weekends, holidays
  • We shoot the video ourselves. Real jobsite footage, real creative
  • Real-time quality signals fed back to the Facebook algorithm
  • Meta + LSA + CRM + Human setter + dead lead reactivation, all integrated

The other thing most agencies get wrong: Facebook's algorithm has no idea if the leads it generates are good or bad unless you tell it. We feed quality signals back to the platform in real time, so over time the algorithm finds more of your best buyers and stops wasting spend on the wrong ones.

THREE STEPS TO A
FULL JOB CALENDAR

We don't just run ads. We build the entire system, from the creative that hooks homeowners, to the AI that books them on your calendar.

01

WE PRODUCE THE ADS

Our team films and produces high-converting video ads designed specifically for home construction. No stock footage. No templates. Real creative that stops the scroll and gets homeowners to raise their hand.

02

WE BUILD YOUR AUTOMATIONS & SYNC WITH HUMAN APPOINTMENT SETTER

We set up an AI-powered appointment setter that lives inside your CRM. It responds to every lead in seconds via text and email, qualifying them, answering questions, and booking appointments on your calendar 24/7.

03

WE LAUNCH & GROW

Your ads go live on proven channels: Meta and Local Service Ads. We manage everything, optimize weekly, and scale what's working. You just show up to pre-qualified appointments with homeowners ready to build.

YOUR BEST
CLOSER NEVER
SLEEPS

Every missed call and slow reply is a lost job. Our AI CRM responds to new leads in seconds via iMessage, SMS, and email. Day, night, weekends, holidays.

It texts via iMessage, the blue bubble your leads actually trust and open. It qualifies. It books. And it never asks for PTO.

Powered by iMessage · Blue Bubbles · Rich Media
Get Started Book a Call →
JM
Hey, I saw your ad about custom home builds in Draper. What's the process look like?
2:34 PM
AI
Hey! Thanks for reaching out. We'd love to help with your custom build. Quick question, do you already have a lot or are you still looking? I can get you on our calendar for a free consultation this week.
2:34 PM · Auto-reply via iMessage
JM
We have a lot in Draper. Looking to start this summer.
2:36 PM
AI
Perfect! Draper is one of our favorite areas to build in. I've got openings Thursday at 10am or Friday at 2pm for a walkthrough with our team. Which works better for you?
2:36 PM · Auto-reply
JM
Thursday at 10 works great.
2:37 PM
AI
You're booked! ✅ Thursday at 10am. I just sent a confirmation to your email with the details. Looking forward to it!
2:37 PM · Auto-reply

AD CREATIVE EXAMPLES

High-converting video ads and static creative, produced by our team, built to book jobs.

= Typically best performing

Founder-Led Ad #1
Founder-Led Ad #2
Founder-Led Ad #3
Creator-Led Ad #1
Creator-Led Ad #2
Creator-Led Ad #3
Offer-Led Ad #1
Offer-Led Ad #2
Offer-Led Ad #3
J&J Painting static ad
Noble House static ad
SWS Windows static ad
VAP Construction static ad
Ruck static ad
Saarman static ad
Rapid Restoration static ad
Garage Envy static ad
Green Property Advisors static ad

ONE PLAN. EVERYTHING INCLUDED.

No tiers. No upsells. One price that covers ads, automation, and management. Everything you need to fill your pipeline.

DETAILS ON THE
REVENUE ENGINES

Click any engine below to expand the breakdown of what's included.

VIDEO CREATIVE Included

Scroll-stopping video & image creative built specifically for home service and construction.

VIDEO AD PRODUCTION

We produce scroll-stopping video ads designed specifically for home service businesses. Hook, story, and offer engineered to convert cold traffic into booked jobs.

  • Professional video ad editing & production
  • Hook-driven scripts built to stop the scroll
  • Platform-native formats (Reels, Stories, Feed)
  • Multiple variants per concept for split testing

UGC & CLIENT-SUPPLIED CONTENT

Your jobsite footage, project walkthroughs, and behind-the-scenes content are gold. We turn raw phone clips into high-converting ad creative.

  • Jobsite & project footage integration
  • Owner & crew testimonial editing
  • Before/after transformation edits
  • Content shot lists so you know what to capture

STATIC & IMAGE ADS

Not every winning ad is a video. We design static image ads that punch above their weight, especially for retargeting and lower-funnel audiences.

  • Before/after & lifestyle image ads
  • Graphic-overlay creative with strong offers
  • Custom ad copywriting for each audience
  • Branded creative that looks like you, not a template

ONGOING CREATIVE REFRESH

Creative fatigue is the #1 killer of ad performance. We refresh creative on a rolling basis so your ads never go stale.

  • New creative variations every 4 to 6 weeks
  • Winning ad scaling & iteration
  • Seasonal & promo-specific creative drops
  • Creative performance reporting
🎬
Included in your plan. Full video creative production, UGC editing, static ad design, and ongoing creative refresh, all handled by our team so you can focus on building.
See Ad Creative Examples

PAID ADS Included

Meta, Instagram & Google Local Service Ads that put you in front of homeowners ready to buy.

META ADS (FACEBOOK & INSTAGRAM)

Hyper-targeted Meta campaigns running across Facebook Feed, Instagram Feed, Reels, and Stories. Native Meta lead forms convert higher, load instantly inside the app, and auto-fill contact info so prospects submit in seconds.

  • Meta lead form build with qualifying questions
  • Full-funnel Facebook & Instagram placement strategy
  • Reels, Stories & Feed ad variants built for each campaign
  • Direct CRM integration for instant Meta lead capture
  • Landing pages deployed if Meta lead quality needs tightening

GOOGLE LOCAL SERVICE ADS

Google Guaranteed placement at the top of search. Pay per lead, not per click. We handle the entire application, verification, and ongoing management so you can focus on the jobs coming in.

  • Full Google Guaranteed application management
  • Background check & insurance coordination
  • LSA profile & job-type optimization
  • Invalid lead dispute filing & follow-up

META AUDIENCES & RETARGETING

We build and refine Meta audiences that reach homeowners actively looking for contractors, then retarget the ones who didn't convert with fresh Facebook and Instagram creative across Feed, Stories, and Reels.

  • Meta interest, behavior & life-event targeting
  • Geo-targeted to your exact service area
  • Lookalike audiences built from your best customers
  • Facebook & Instagram retargeting for warm leads
  • Custom audience sync from your CRM data

META & GOOGLE OPTIMIZATION

We don't "set it and forget it." Meta Ads Manager and Google Ads are actively managed and optimized weekly. Creative, bids, audiences, and placements get tuned so your cost per booked job keeps dropping.

  • Weekly Meta & Google bid and budget management
  • Meta Pixel & Conversions API setup for accurate tracking
  • Bi-weekly performance calls with your team
  • Real-time dashboard covering Meta & Google metrics
  • Monthly performance reports with actionable insights
📊
Included in your plan. Meta Ads, Google LSA setup & management, landing pages, audience targeting, and optimization, all handled by our team. Note: ad spend and Google's per-lead costs are billed separately.
Google LSA search results Google LSA dashboard

AUTOMATED CRM FOLLOW-UP Included

AI-powered iMessage, SMS & email follow-up that qualifies and books, 24/7.

INSTANT LEAD RESPONSE

Speed-to-lead wins jobs. Our AI responds to every new lead within seconds via iMessage, SMS, and email. Day, night, weekends, and holidays.

  • Sub-60-second response to every new lead
  • iMessage delivery with blue bubbles & rich media
  • Automatic SMS fallback for non-Apple devices
  • Automated email follow-up sequences
  • 24/7/365 coverage, no missed leads

LEAD QUALIFICATION

Not every lead is ready to build. Our AI asks the right questions to qualify leads before they hit your calendar.

  • Automated qualification questionnaires
  • Budget & timeline screening
  • Project type & scope identification
  • Hot lead flagging & priority routing

APPOINTMENT BOOKING

Qualified leads get booked directly onto your calendar. No phone tag, no back and forth. Just pre-qualified appointments.

  • Automated calendar booking via AI
  • Confirmation & reminder sequences
  • No-show follow-up & rebooking
  • Calendar sync with your existing tools

DEAD LEAD REACTIVATION

Your database is full of old leads who went cold. Our AI wakes them up and brings them back into your pipeline.

  • Automated reactivation campaigns
  • Seasonal & trigger-based outreach
  • Long-term nurture sequences
  • Re-engagement tracking & reporting
🤖
Included in your plan. Full AI CRM setup, automation management, lead qualification, appointment booking, and dead lead reactivation, all included. Your AI sales rep works 24/7 so you don't have to.
AI CRM dashboard AI CRM automation

APPOINTMENT SETTER Add-On

A dedicated human who calls, messages, and manages your pipeline. AI + human power.

OUTBOUND CALLING

Your setter calls every lead personally with warm intros, objection handling, and appointment booking with a human touch AI can't replicate.

  • Manual calls to every new lead
  • Warm follow-up on missed calls
  • Objection handling & rapport building
  • Voicemail drops with callback tracking

MESSAGING & FOLLOW-UP

Beyond calls, your setter messages leads via iMessage, SMS, and email to keep your pipeline warm and moving.

  • Personalized iMessage & SMS outreach
  • Multi-touch follow-up sequences
  • Email coordination with AI sequences
  • Speed-to-lead on new inquiries

CRM PIPELINE MANAGEMENT

Your setter lives in the CRM, updating statuses, tagging leads, and making sure nothing falls through the cracks.

  • Lead status updates & tagging
  • Pipeline stage management
  • Notes & context for your sales team
  • Dead lead re-engagement campaigns

AI + HUMAN SYNERGY

Your setter works alongside our AI. AI handles the instant response and qualification, your setter closes with the human touch.

  • AI qualifies, human closes
  • Handoff triggers for hot leads
  • Coordinated outreach scheduling
  • Performance reporting & optimization
🧑‍💼
+$500/mo per Appointment Setter per account. A dedicated human resource working your pipeline alongside AI. Limited to the first 10 accounts at this price, then pricing increases.

FREQUENTLY ASKED
QUESTIONS

Everything you need to know about working with Scroll.

How much should I budget for Meta Ads spend?

We recommend a minimum of $1,500 to $3,000/month in Meta Ads spend for most home builders and contractors. This is paid directly to Meta, not to us. The sweet spot depends on your market size, competition, and growth goals. We'll help you find the right budget during your onboarding call.

How much should I budget for Local Service Ads?

LSA budgets work differently than Meta. Google sets your budget based on total weekly spend, not daily. We recommend at least $100/day ($700/week) to start. LSA will try to spend your full weekly budget every week as long as demand is there. If you set your budget to unlimited and your profile is fully optimized (reviews, photos, engagement, pickup rate, etc.), you can essentially own your local market. We'll help you find the right starting budget and scale from there.

How long until I start seeing leads?

Most clients see their first leads within 7 to 14 days of campaign launch. The AI follow-up system is live from day one, so every lead gets an instant response. Full pipeline momentum typically builds over 60 to 90 days as we optimize targeting, creative, and follow-up sequences.

What's included in the plan?

Everything you need to run a full lead generation system: Meta Ads campaign management, ad creative production, landing page creation & optimization, AI-powered CRM follow-up (SMS + email), automated appointment booking, bi-weekly strategy calls, and performance reporting. The only additional cost is your ad spend (paid directly to Meta) and LSA setup and management.

Do I need to provide my own creative or content?

We can provide everything in this service. However, we will ask you to film scripts that we write for you and send us the raw footage. We also welcome any photography, brand materials, or other content you may have already created. The more authentic material we have from your business, the better your ads will perform.

Is there a long-term contract?

No long-term contracts. We work on a month-to-month basis after the initial setup. We're confident in our results. If we're not filling your pipeline, you're free to walk away. That said, most clients stay because the system keeps getting better over time as we optimize and learn from your data.

How does the AI follow-up actually work?

When a lead comes in from your ads, our AI instantly sends a personalized iMessage (or SMS for non-Apple devices) and email, usually within 60 seconds. iMessage means your message shows up as a blue bubble with rich media, not a spammy green text. It carries on a natural conversation, asks qualifying questions (budget, timeline, project type), and books qualified leads directly onto your calendar. It works 24/7, including nights, weekends, and holidays. You get notified when an appointment is booked.

What types of businesses do you work with?

We specialize exclusively in home builders, general contractors, and home service businesses: remodelers, custom home builders, roofers, HVAC, plumbing, electrical, and similar trades. Our entire system is built around the home construction customer journey, so every ad, landing page, and AI conversation is tuned for your industry.

WE ONLY WORK WITH BUSINESSES
WE CAN GET RESULTS FOR.

Our revenue engines work best for home service and construction companies that meet the following. If that's you, apply below. If it's not the right fit, we'll tell you on the call.

Book a Call →
Free ROI Calculator

SEE YOUR NUMBERS BEFORE WE BUILD A SINGLE AD.

Plug in your average deal size, ad spend, and close rate. See projected leads, sales, revenue, and ROAS in real time. Built on the same per-lead economics we run for our home-service clients.

Your Inputs

Tell us about your business.

Average Ticket / Deal Size $15,000
$500$150,000+

Your average revenue per closed job. Big-ticket trades (roofing, remodels, restoration) can run well into six figures.

Daily Ad Spend $100 / day
$50 min$1,000

$50/day minimum. We calculate your spend across a 30-day month.

Your Close Rate 10%
5%40%

Average close rate for paid leads is typically 10–20%. The highest we've seen is around 40%, and only with an experienced, above-average high-ticket sales staff.

Estimated Cost Per Lead $50
$30$150

Most paid leads land between $30 and $150. In rare cases with a very large target market and wide geographic spread, we've seen it drop below $30.

Your Profit Margin %

Your average gross margin on the work after labor and materials. We use this to estimate your true monthly profit.

Projected Monthly Return

$0

in estimated revenue

Monthly Leads
0
Closed Deals
0
Revenue After Costs
$0
ROAS
0x
Monthly ad spend$0
Scroll fee $2,000
Total monthly investment$0
Revenue after marketing costs$0
Est. monthly profit (30% margin)$0

Estimates use a 30-day month.
Cost per lead varies by market, niche, creative, and offer.
Most of our home-service accounts run between $30 and $150 per qualified lead.
Numbers shown are projections, not guarantees.

BOOK A FREE STRATEGY CALL

Pick a time that works for you. We'll walk through your current pipeline, ad spend, and follow-up process, and show you exactly how we can help.